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92% of all pins shared on Pinterest are shared by women. And moms share 3x the amount as most users. Those are staggering statistics. If you aren’t using Pinterest to drive traffic to your blog or are confused how to engage more readers from Pinterest, then this article will help you. We go through easy ways to use Pinterest for bloggers.
When I began blogging, I thought Pinterest wouldn’t be a problem. I already used Pinterest personally to share and look for topics that interested me, so all I needed to do was share my content a little and BAM…traffic would come in.
Not exactly. After a lot of research and trial and error. I finally came up with strategies that work for me. Most likely, you’ll read many of these strategies scattered around in other articles, but I’m trying to bring all my strategies into one resource for you to use to drive traffic.
Pinterest for bloggers can be tricky if you don’t fully understand how it all works. Heck, I don’t fully understand how it works, but I don’t think anybody can say they FULLY understand, but there are tricks to Pinterest that I’m going to share here.
There are many steps to take to set your blog up for success on Pinterest. Let me tell you what has worked best for me. I’ve compiled many resources, put them together and want to share them with you.
First and foremost, Pinterest is a search engine, not social media. Treat it as a search engine, just like you would google to find things.
Watch this video for extra, in-depth, help with Pinterest
Take these steps that I’m sharing to prepare your blog for Pinterest and watch this video, Pinstitute for SMG. It’s completely free to watch the video.
Although the video is directed towards brands, the information provided can easily be implemented on your blog. Get an in-depth, expert view of how Pinterest works, what’s the best way to market on Pinterest, Pinterest analytics, promoted pins, and much more!
Pinterest for Bloggers
1. Switch your account to a business account on Pinterest.
Is it necessary? No, but yes. You’ll want to have a way to track your pins and traffic. The business account allows users to track pins, enable rich pins, promote pins (if desired), and many other features that a personal account wouldn’t allow you to do.
Steps to switch your personal account to business…
2. Verify your website with Pinterest
You’ll want to verify your website so you can start getting the Pinterest analytics. It’s not too difficult to do. Here are the steps. You’ll want to download the Insert Headers and Footers plugin onto your site to easily copy and paste your metadata into the head section.
After you finished inserting the meta tag provided by Pinterest, go back to Pinterest to finish the confirmation process.
3. Create at least 10 boards with at least 10 pins each board.
Pinterest likes when users have boards to pin to and are using the boards. Make sure to create at least 10 that are relevant to your readers. These boards are made to help your readers, not for your personal use. If you want to have boards for your personal use, make them secret!
You can pin your own content to these boards and make sure to pin other’s content to these boards! Believe me, you’ll have plenty to pin to these boards once you start in Facebook threads and joining Pinterest groups.
4. Always have a “Best of” board first in your board list.
Make it easy for your followers to find your blog posts! If they are looking at your profile, you want them to easily be able to access the board where all of your blog posts are located!
5. Name your boards something people will search for so Pinterest will suggest it to users!
Of course, “Spick and Span” may sound more creative to you, but people aren’t using those words when searching Pinterest. They are searching for “Cleaning tips” or “Cleaning hacks”. Stick with Pinterest keywords and your boards will be found by others.
6. Make board cover images
I’ve read to use images with only pictures on them but I’ve also seen it done with words. Either way, make sure your cover board images look uniform and professional.
Here are the steps to take to upload a board cover:
7. Set up your “Showcase” on your account.
The showcase is the scrolling board that is front and center on your board. The first thing a follower would see if they click on your profile. Set it up so they can see the boards you want to feature.
8. Give detailed descriptions to each board using Pinterest keywords.
Every board needs a description! Pinterest likes to suggest related content. Having the keywords in your descriptions will help people find you and accidently stumble upon your content!
How to find Pinterest keywords:
9. Give a description to your profile with keywords.
I used to have my name (makes it more personal) and my blog name, but then I read you should include keywords that people may search for. It’s the same concept as using keywords in your description. You need keywords for your profile so Pinterest shares your profile as a suggested person to follow.
10. Apply for Rich Pins (You’ll want the Yoast SEO plugin, which you’ll want that anyway for your articles, it’s a highly recommended plugin from all bloggers!)
This took me awhile to figure out, only because Pinterest kept giving me an error message. Make sure your site is confirmed with Pinterest and you have downloaded the Yoast SEO plugin. Here is Pinterest’s article to help with rich pins.
For some people, those directions are hard to follow so here’s what you do:
Once you have downloaded the Yoast SEO plugin, find this screen.
Once that step is done, go to the Pin Validator. Enter an URL of one of your blog posts, not your website homepage.
After you validate, you’ll see a message saying, “Your pin’s been validated”. Then click “apply now” A pop-up comes up with your domain name and “HTML tags” selected. You hit “apply now” one more time and you’re done.
11. Follow people in your niche.
Begin to search for people to follow. You can do this numerous ways. Pinterest will suggest people to follow depending on the pins you pin. Or you can search for people. Here’s a quick way to follow people in your niche.
12. Join Pinterest group boards.
There are numerous ways to find group boards to join.
You can search Pingroupie for group boards to join. You can look at the group boards other people in your niche are a part of and request to join them. Or you can search Pinterest for group boards. The instructions to join group boards are usually in the description on top when you are viewing a group board.
On to your website…
1. Create pinnable images to include in your blog posts.
Create an A/B test with your images including 2 different pinnable images to see which one performs better on Pinterest.
If photography isn’t your thing, you can find free stock photos on websites like Pixabay.
I’d highly suggest taking a screenshot of any of the photos you take from a free stock photo website just in case the owner of the photo decides to go after you for stealing a photo. That way you have proof the photo was on a free website and you’re not responsible.
2. Add a Pinterest Share button that appears when you hover over the image for readers to easily share an image along with your social media share buttons at the bottom, side, or top of the post.
I personally use Pinterest PinIt Button. You can search on your website’s backend under the Plugins section for Pinterest share buttons. You want to make it as easy as possible for users to share your images!
3. Include alt text with each image you insert into your posts. This will make it easier when sharing on Pinterest because the description with all of your Pinterest keywords is already there for you and your readers!
Track all your group boards that you’ve joined on Pinterest in a spreadsheet with the group rules. I personally love the group boards that are general boards and allow as many pins as you would like each day.
2. Automate your pins each week.
Use Tailwind-Tailwind is an amazing time saver! I pin once a week using tailwind. They do all the work for me! There is a learning curve using tailwind, though! If you sign up through my link, you’ll get 100 free pins to try it out, plus $15 credit towards a plan if you decide to purchase it in the future.
Pinning my own pins
I follow the strategy that Suzi outlines here on her blog. Suzi is an amazing resource and I highly recommend her course Blog by Number if you are just starting out and want some help with setting up your blog!
Pinning others’ pins
Make sure to download the tailwind extension onto Chrome. All I do once a week is search on Pinterest for a specific topic to bring up pins that would all go to one of my boards. Then I follow the steps I outline in the images below.
Boardbooster is another automated service available for users to automate their pins to Pinterest. I’ve tried it for the free trial, but prefer Tailwind more.
3. Join Pinning Pods
Ask around with Pinterest chat or your facebook groups if anybody has a pinning pod you can join. If not, ask some people if they want to make one.
In pinning pods, you each share your Best of blog Pinterest board and commit to sharing a certain number from everybody’s board each day.
4. Share on Facebook groups to Pinterest share threads.
Here are some groups I love participating in the Pinterest share threads:
5. Share other people’s content!
Pinterest favors people who pin throughout the day and not just their own stuff. Fill up your boards with other people’s content. I’ve heard the 80/20 rule, share 80% others’ content and 20% your own.
Also, group boards that have more shares from it are shown more to users! So make sure to share from your group boards!
6. Pinterest likes pins that have comments, likes, and has people who have tried it!
The more people who interact with your pins, the more likely Pinterest will share your content with others in suggestions!
Don’t underestimate the importance of the threads on the Facebook groups that are Pinterest Like threads or Pinterest Comment threads!
There is so much to learn about Pinterest. Implement these tips onto your Pinterest account and you’ll see growth in your blog traffic and Pinterest following.